After many years of working alongside businesses to drive sales through creative campaigns, it became apparent that there is often a barrier between consumer and product. Consumers require safety and trust to build a long term, sustained connection to a brand and they seek this through endorsement from an expert. Without experts, marketing campaigns appear weak, driving a gap between a brand and their consumers.

Social Expert focuses on connecting brands to healthcare experts, increasing consumer confidence, sales and brand credibility.

Interested in working with us?

  • Marie Louise

  • Dr. Slaine Ker

  • Angela Willis

  • Poppy Child

  • Danielle Facey

  • Zoe Watson

  • Christine Lane

Marie Louise

The Modern Midwife

Bestselling author and Lullaby Trust brand ambassador Marie Louise brings a wealth of experience as a senior midwife. Marie is a clinical communications specialist who supports global brands with a multipronged approach to provide agile, modern, and relatable communications. Her focus is on increasing brand trust, credibility, and enhancing the consumer experience.

Dr. Slaine Ker

Award winning cosmetic dentist

Dr. Slaine Ker is the founder of The Row Dental, a state-of-the-art dental clinic in Edinburgh. With over 10 years of experience as one of the country’s leading cosmetic dentists and recognised as the best dentist in the under 35s category in Scotland, it’s no surprise that Dr. Slaine is also a trusted figure across…

Angela Willis

The Eco Midwife

Angela has stepped outside her clinical role as a foetal surveillance specialist to undertake a year-long secondment as a Chief Sustainability Officer's clinical fellowship, delivering sustainability healthcare projects for the NHS. Through this transition, Angela has attracted a large and well-engaged following of parents and clinical professionals, providing authentic and honest advice.

Poppy Child

Pop that Mumma – Certified Hypnobirthing Practitioner

Poppy is a certified hypnobirthing practitioner accredited by the Royal College of Midwives. With an impressive following of expectant parents, who trust her fun and informative content, Poppy provides "real talk" around birthing. Being a mum herself allows her to have a unique connection with parents on social platforms.

Danielle Facey

Breastfeeding mentor and author

Danielle Facey, The Breastfeeding Mentor, is an author, speaker and content creator with a passion for breastfeeding. She has a rapidly growing online following. Danielle has worked with dozens of international corporations to connect them with her highly engaged followers.

Zoe Watson

MAM baby UK’s consultant midwife and expert speaker

Zoe Watson is MAM Baby UK’s leading consultant midwife and has recently given birth to her third daughter, so she understands the need for simplifying clinical advice for new parents. She enjoys delivering antenatal advice and guidance, and this unique support undoubtedly brings brands closer to consumers.

Christine Lane

Consultant Midwife and Nurse speciliast in menopause and menstrual health

Christine Lane is Ireland’s leading midwife and expert. She has a wealth of consultancy experience, focusing on brand growth within the Irish sector. Christine nurtures an impressive network of medical professional, hospital and TV contacts and is the founder of Mojo matters.

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Ashleigh

I love my job as a neonatal transitional care nurse and joining Social Expert has enabled me to expand my role by sharing my expertise with businesses. I have a passion for ensuring new parents feel confident in their decision making, when planning in pregnancy and am aware the consumer market is often overwhelming.

Joining Social Expert has meant I have been able to support businesses to improve the service or products they offer. I have been given a wide range of exciting opportunities from writing to product testing and I look forward to more work to come. 

Ashleigh

Neonatal Transitional Care Nurse
Tracey Rixon

Social Expert has supported our work in multiple formats. Social Expert’s strategic work has connected us to quality health care professionals. Enabling us to work closely with experts, raise survey data and implement their medical expertise into our brand. The relationships we build with healthcare professionals drives improvements in our designs, public relations and the overall consumer experience. We look forward to continuing our long term strategies with Naomi at Social Expert.

Tracey Rixon

Head of brand relations MAM Baby UK
David Davies

Working with Social Expert has been a stepping stone for our brand. Naomi has been key in sourcing quality leaders and healthcare professionals, which have injected knowledge and expertise into our understanding of healthcare sector roles. The creative strategies of Social Expert are exciting and purposeful, we look forward to growing this professional relationship.

David Davies

CEO Your Talent Solutions